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Previous newsletters

Sep 23, 2026

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6 min read

Creator content was built to influence people. Now AI is watching too.

Why brands may need to rethink what good creator content looks like

Teresa Sperti

Sep 10, 2026

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8 min read

What happens when AI starts doing the weekly shop?

Why grocery could lead the shift to agentic commerce, plus the latest moves from Meta, DoorDash and social.

Teresa Sperti

Aug 27, 2026

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9 min read

I asked Woolies’ AI shopping assistant to plan my weekly shop. Here’s what happened.

Plus, three AI discovery shifts brands should have on their radar

Teresa Sperti

Aug 13, 2026

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7 min read

Loyalty is following the shopper into quick commerce

Why taking loyalty beyond owned channels could become critical in the age of agentic commerce

Teresa Sperti

Value & Price Reimagined in the Agentic Era

Jul 30, 2026

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9 min read

Value & Price Reimagined in the Agentic Era

How AI is changing the way shoppers find value, compare products and discover what to buy

Teresa Sperti

Jul 16, 2026

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8 min read

Agentic commerce distrust isn’t equal across the board

Security, reputation and corporate self-interest will determine who shoppers trust to buy on their behalf.

Teresa Sperti